A SUSTAINABLE PACKAGING SOLUTION
Market Driven, Nature Inspired
THE PROBLEM
The current plastic pill bottle and container market is highly commoditized. All these products are almost identical and they lack brand differentiation.
BRAND IDENTITY
Typically, brand identity and uniqueness are sacrificed in mass production, adding to the already commoditized market. Subtle nuances amongst competitors do exist; however, the vast majority of bottles look, feel, and perform the same AND they are wasteful.
PACKAGING
Worst of all, packaging options in this market are harmful to the planet and are unsustainable from a natural resource and business perspective.
THE OPPORTUNITY
There’s an increasing trend of consumers demanding sustainable packaging options and supporting brands that offer them.
THE NUMBERS
Research has shown that products with a sustainability claim not only carry a 39% price premium, more of these eco-products get sold. This was the case when Seventh Generation and Straus Family Creamery adopted greener versions of their bottles. Sales increased by 19% and 72%, year-over-year. This is just one of countless examples that supports sustainability’s business case.
THE TREND
Following this trend, many small-to-medium-sized supplement and nutrition co-packers are looking for ways to distinguish themselves to attract customers and compete with larger players. However, despite the importance of this edge (of distinction), no other small to medium size co-packers have been able to establish a scalable, differentiated solution.
THE SOLUTION
Invert Containers are a ready-made, sustainable packaging solution that gives co-packers the edge to compete with the larger players and outgrow the competition. Our innovative Container Closure System is made from composition cork and recycled paper, respectively. Not only does it stand out on the shelf, Invert saves up to 75% storage space through nesting, freeing up valuable space on shelves and in cargo hauls. Invert is eco-friendly, differentiated, and profitable.